Market Trends in the Hayama Area

Market Trends in the Hayama Area

"Hayama" has a traditional villa culture, including the "Imperial Villa in Hayama," which is one of the most traditional villa cultures in the Miura Peninsula. While blessed with the natural beauty of the ocean and mountains, Hayama is a mature area that sets itself apart from other areas. In this issue, we asked Mugi Fukushima, Branch Manager of List Sotheby's International Realty Ginza Office, about the appeal of owning a vacation home in Hayama, along with market trends.

CONTENS POINT
・Golden position facing west
・Do wealthy people choose the ocean or the mountains?
・Market Trends in the Hayama Area


What is the attraction of acquiring a vacation home in Hayama?
First of all, it is the west-facing location with a view of Diamond Fuji. Hayama is located on the west side of the Miura Peninsula, an area with many hills overlooking Sagami Bay, so it is blessed with a great view. As the West Coast of the U.S. and Onnason in Okinawa also face west, west is the surefire direction for ocean-view resorts. Sunrise, sunset, and other natural beauties centering on the sun can be enjoyed to the fullest. In this sense, the Hayama area can be called the "golden position" in the Miura Peninsula. In addition, the area has long been lined with villas of emperors, royalty, political and financial figures, and cultural figures, such as the "Imperial Villa in Hayama," so there are hotels, restaurants, supermarkets, and other living infrastructure in place. In particular, the high quality that the entire town exudes can only be found in Hayama. For example, Hayama's food is sometimes referred to as the "Hayama Brand," but this is not a mere trend; it is backed up by the historical background of "providing carefully selected, high-quality foodstuffs to the Imperial Villa and to political, business, and cultural figures. Hayama Hotel Otowa-no-mori" and "Hikage Chaya" are also long-established restaurants where one can feel a part of this trend.On the other hand, just as there is a fashionable bar on Morito-Kaigan, the mix of old and new, while maintaining a sense of unity that is unique to Hayama, can be said to be a 'sense of security that is unique to Hayama.
Is there any difference between "Hayama" and the beaches of Shonan and Kamakura in the Hayama area, which is located on the west side of the Miura Peninsula?
Hayama and Zushi's villa culture dates back to the Meiji Era (1868-1912), when a bathing culture emerged. Compared to the surfing spots of Zushi Beach and Kamakura's Shichirigahama, Hayama's ocean is very calm and quiet. The fact that "there are no big waves, so it is not suitable for surfing" may be said to be a blessing in disguise. Incidentally, the widest beach in the Hayama area is Morito Beach. It is a sandy beach with "Yujiro Lighthouse" nearby, and the waves are very gentle, so it is crowded with families swimming in summer. The black pine trees that line the beach also give the area an emotional Japanese atmosphere, as the area has a long tradition, including the "Imperial Villa in Hayama.Hayama Imperial Villa" is located next to "Prefectural Hayama Park," which used to be a horse stable attached to the Imperial Villa.
For what reasons are "Hayama villas" chosen?
What are the reasons why people choose Hayama as their vacation home? In Karuizawa, it is like the Kashima area of Old Karuizawa, and Hayama is exceptional. Hayama is a royal road of "ocean view villa area in Kanto area," so it is not affected by the trend. Therefore, the trend is toward people in their 50s and 60s, the so-called "old rich," those who are involved in traditional companies and businesses, and cultural figures and artists who prefer Hayama. Also, since Hayama International School is located here, many people move here for their children's enrollment and other reasons. Although this is a permanent residence, there are also people who move to Karuizawa, a leading vacation home area, to enroll their children in Kazakoshi Gakuen, and I believe that the number of people who move to Hayama for its educational environment is increasing every year.People are paying more attention to not only the quality of education at schools, but also to the total educational environment that combines the richness of nature.
In the Hayama area, which do most people look for, the ocean or the mountains? Also, do you have any particular preference for buildings?
As a case study of our company, List Sotheby's International Realty, we definitely see a lot of people looking for ocean-side or mountain-side properties. Many of them have pets such as large dogs, so it is important for them to be able to easily approach Hayama Park and the ocean for a walk. Of course, the "beauty of the view from the mountains and high ground" is also an attraction of Hayama, so in the past, wealthy people tended to gather on the mountains, especially in the "Shonan International Village. Because of its long history, the number of villas is also substantial. For this reason, the number of "villas by the sea" is relatively small compared to those on the mountain side. Also, some of the buildings themselves do not match the preferences of wealthy customers. The majority of purchasers are "buying land and building" or "buying an existing house and remodeling/renovating it.In many cases, they build terraces, swimming pools, high-sash openings, dog runs, and reinforced concrete buildings to protect against salt damage, all centered around a view of the ocean.
Please tell us about the Hayama vacation home market, in terms of market price and distribution trends.
The market for villas in Hayama is very good, but there are many commercial facilities in good locations along the ocean, so the amount of ocean-view properties is small. It is possible to obtain a villa at the right time, such as inheritance, and also at the right place, as villas are bought and sold in 5 to 10 years. The market price is about 300 to 500 million yen in total for the purchase of 150 tsubo of land and construction of a building. If you purchase an existing building, many people spend about 20-50 million yen for renovation. For those who really want to get a vacation home at this time of the year, some people expand the range of properties below "Hayama Hotel Otowa no Mori", such as "Inamuragasaki", "Kamakura-yama", "Akiya", and "Sajima". In Akiya, there are no windbreaks to block your view, so you can find "direct ocean view properties.It has a calm atmosphere, so I recommend it."
Thank you very much.

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